The unofficial marijuana holiday known as 4/20 has arrived again. And as more states have moved to end prohibition, more brands, celebrities and organizations are feeling emboldened to lean into the occasion with cannabis-centric deals, quips and campaigns.
From food companies like Ben & Jerry’s and Domino’s to nonprofits such as the ACLU to celebs like Snoop Dogg (because of course), the 4/20 holiday has attracted numerous influencers that are hoping to appeal to cannabis consumers this year.
Some of the brand campaigns have been celebrating 4/20 annually, making it known in subtle and not-so-subtle ways that they’re down for the cause. Others are just now dipping their toes into marijuana culture as it’s become more widely accepted in mainstream society.
Here’s a look at how companies, organizations and celebs are marking the cannabis occasion:
Right now federal lawmakers are one vote away from legalizing cannabis and beginning to undo the harm that criminalization has done to communities of color. Take action NOW: https://t.co/IvVvZRvd1h #420 pic.twitter.com/hfia6GVyf6
— Ben & Jerry’s (@benandjerrys) April 19, 2022
It’s a good day when it’s 4/20 & we have a sweet deal to munch on! Original Glazed dozens priced at the national avg price of a gallon of gas—$4.08! TOO irresistible to pass up😋 While supplies last 4/20, 4/27 & 5/4 at participating US shops! Full details: https://t.co/83KhTa3OuO pic.twitter.com/VMGYb4Ts6K
— Krispy Kreme (@krispykreme) April 20, 2022
Droppn a special 420 edition mix on @soundxyz_ on 4/20 at 5pm ET for yall.
Showin sum luv 2 the new artists in Web3 space 💪🏿💪🏿💪🏿🔥🔥🔒🔒🍷🔊https://t.co/IzkxulpdOT
— Snoop Dogg (@SnoopDogg) April 18, 2022
Did you know all our pizzas are baked? Well now you do.😎
Join the fun and comment below your favourite baked pizza for a chance to win a limited edition Domino’s Pizza t-shirt!🍕
No purchase needed. Contest ends on 4/20/2022 at 11:59pm EST. Full rules: https://t.co/ePDlE93E11 pic.twitter.com/YoBnr2iS6Y
— Domino’s Canada (@DominosCanada) April 20, 2022
At Merry Hill Weddings, there’s more than just the smell of love in the air. This venue is also a hemp farm that is open for tours, even on days like 4/20. 🍃 😎 pic.twitter.com/e8gqwisvAM
— Visit North Carolina (@VisitNC) April 20, 2022
The grass is greener with @Leafly at the @Nasdaq Opening Bell! 🍃$LFLY is the world’s cannabis marketplace and the go-to for trusted cannabis information with 13+ million monthly visitors and 60 million monthly page views across its websites & mobile app. #NasdaqListed pic.twitter.com/0pueHBB0cP
— Nasdaq (@Nasdaq) April 20, 2022
as everyone already knows, 4/20 is National Banana Day! so enjoy the holiday!
— Mountain Dew® (@MountainDew) April 20, 2022
What is it about 4/20 that we sell so many SNICKERS? You people
must be hungry.— SNICKERS (@SNICKERS) April 20, 2022
Green and pizza go together like… Wait, what were we talking about? 🍃💨🍕
— Pizza Hut (@pizzahut) April 20, 2022
if you rearrange the letters in “Lyft”, it spells “Flyt” 😯
— Lyft (@lyft) April 20, 2022
Blazed? Us too. Put our NEW Whiskey Glazed Blaze Sauce high on your list of munchies. 🔥💨 Fridays Blazed & Glazed Bundle exclusively on https://t.co/kePZOFgsf7 starting on 4/20. #GetBlazed #420 #Munchies #WhiskeyGlazedBlaze #FridaysWhiskeyGlazedBlaze pic.twitter.com/WhTQvbRPfn
— TGI Fridays (@TGIFridays) April 20, 2022
happy 4/20 to all those who celebrate.
Now words of wisdom from the one and only: Snoop Dogg (@SnoopDogg) pic.twitter.com/W6wxIT1qHS
— Netflix Is A Joke (@NetflixIsAJoke) April 20, 2022
Happy 4/20! pic.twitter.com/Or3xmwYBKJ
— Prime Video (@PrimeVideo) April 20, 2022
4/20 in four parts.
🎥: It’s Complicated pic.twitter.com/VXhr2Asrq8
— Peacock (@peacockTV) April 20, 2022
If you’re our boss on 4/20 and you saw this no you didn’t. pic.twitter.com/eOc4TpRYY9
— Peacock (@peacockTV) April 20, 2022
Happy 420! Which movie are you watching tonight? https://t.co/6gIoyW2Wy4
— Rotten Tomatoes (@RottenTomatoes) April 20, 2022
Many “420” revelers don’t know the origins of the word, but have vague recollections of once-heard tales about its origins. But in reality, it can all be traced back to a group of five California teens who used to hang out by a wall outside their San Rafael school.
— HISTORY (@HISTORY) April 20, 2022
Our favorite treats are baked. 😉
…#LiveYourMostess #Baked #CupCakes #Twinkies #Donettes #420 #Snacks #April20 #Yum #Love #Snacktime pic.twitter.com/OZZ475OHKg— Hostess Snacks (@Hostess_Snacks) April 20, 2022
It’s 4/20. We’re a fantastic choice for the munchies. Just saying. pic.twitter.com/i7dYmJqwTn
— Uno Pizzeria & Grill (@UnoChicagoGrill) April 20, 2022
It’s 4/20– the day German troops surrendered at Leipzig in 1945 and US troops took control of the city. I’m high.
— Conan O’Brien (@ConanOBrien) April 20, 2022
Delivery orders doing numbers today… wonder why 🤔 Happy 420! We’ve got you covered with deals from all your fave spots. https://t.co/29GBDXHV9W
Tag your snacking buddy to let them know👇 pic.twitter.com/iy6moawaio
— Grubhub (@Grubhub) April 20, 2022
Rolling on your timeline to say use code MUNCHIES for $5 off your convenience order when you purchase ice cream. That’s a pretty lit deal. Happy 420!
Order now: https://t.co/Yjh6Iq82WV pic.twitter.com/0Wm7u0cky7
— Grubhub (@Grubhub) April 20, 2022
Snoop Dogg has arrived in Call of Duty: Vanguard and Warzone just in time for 4/20. https://t.co/GxCNsjg1GK pic.twitter.com/WVI2TRcSvr
— IGN (@IGN) April 20, 2022
Happy 4/20 from @SnoopDogg & Me! 💨🌿 #ahardworkingman #420day
📸 @DKupishNashStream A Hard Working Man Here:https://t.co/pQWrEKx8a4 pic.twitter.com/ntm6NGgjPC
— Billy Ray Cyrus (@billyraycyrus) April 20, 2022
Happy 420! pic.twitter.com/9xFGhqfygG
— South Park (@SouthPark) April 20, 2022
Curious about alternative pain treatments other than opioids? USAF veteran and DAV member Jarid Watson knew he had to make a choice before it affected his personal and family life. Learn more at https://t.co/KzgmiCDHyZ #marijuana #medicalmarijuana https://t.co/P7zeDP7785
— Disabled American Veterans (DAV) (@DAVHQ) April 20, 2022
Pineapple Express shakes for only $4.20 on 4/20. ❤️ this tweet for a reminder on 4/20 to get your shake. pic.twitter.com/7mngL0Igey
— Jack in the Box (@JackBox) April 15, 2022
Happy 4/20 Y’all🌶 pic.twitter.com/HpKs6vEdYq
— TABASCO® Brand (@TABASCO) April 20, 2022
Meet our new bud Torchy — Torchy knows the War on Drugs is BULLSHIT and wants to make sure all your friends do too.
Support us in the fight for equitable marijuana legalization at https://t.co/7z5gnZpZV5 pic.twitter.com/IpAeZrSWQm
— ACLU (@ACLU) April 20, 2022
To end the War on Drugs we must:
🥦 Expunge ALL cannabis convictions
🥗 End the prosecution of cannabis distribution
🌳 Divest from the police and invest in our communities
🍃 Ensure legal cannabis markets can be accessed by people who have been harmed by the war on drugs— ACLU (@ACLU) April 20, 2022
oh, and make sure to stop by @UFCW represented cannabis shop too. pic.twitter.com/JH6yuLKTsk
— AFL-CIO ✊ (@AFLCIO) April 20, 2022
Happy 420 https://t.co/O0yN4zm2nX
— PETA (@peta) April 20, 2022
Happy 4/20. pic.twitter.com/aovY9z2RPS
— Dictionary.com (@Dictionarycom) April 20, 2022
Happy 4/20, dude. If you’re celebrating, please make sure your best bud doesn’t get into any of your best buds. https://t.co/KkVj0mEVPo
— Lemonade (@Lemonade_Inc) April 20, 2022
Mom: “eat your leafy greens, honey”
Me: pic.twitter.com/Nm5RDybg1T— Super Chewer (@superchewer) April 20, 2022
Happy 4/20! 😎 Art work made on Fiverr by ‘zezvaz.’ #MadeOnFiverr #420
Book them for your next project here: https://t.co/3pgxtZLpOg pic.twitter.com/iNbxMO3jEx
— Fiverr (@fiverr) April 20, 2022
4/20 got me like: #happy420 😜 pic.twitter.com/JKfKGYStmp
— Tubi (@Tubi) April 20, 2022
share em with your buds or keep em all for yourself. Munchie-Style Cookie Nachos drop TOMORROW for 420 in-stores for four days only pic.twitter.com/g8purk9DnD
— insomnia cookies (@insomniacookies) April 19, 2022
At a time when hundreds of thousands of Americans are imprisoned for cannabis possession — despite many states having developed successful and safe markets by going their own way on this issue — it’s more important than ever to get the federal government out of the way. pic.twitter.com/5E6LcF8YGC
— Americans for Prosperity (@AFPhq) April 20, 2022
Ending marijuana prohibition would be a much-needed move toward a US drug policy grounded in human rights, harm reduction, and health.
The MORE Act is a step toward a rights-respecting criminal legal system that furthers racial justice and equity.
https://t.co/gXdOvtCOfh pic.twitter.com/eVdqiHibqf— Human Rights Watch (@hrw) April 20, 2022
All further expansion of the cannabis industry must cease until we can correct the gross racial inequities and injustices that have come to define it.#420day
— Lawyers’ Committee ☎️866-OUR-VOTE (@LawyersComm) April 20, 2022
On #420day, we have to remember this: Our nation needs a comprehensive, broad, and bold approach to marijuana reform to address the decades of harm faced by communities of color and low-income communities due to failed marijuana policies.
We won’t stop fighting until it happens.
— The Leadership Conference (@civilrightsorg) April 20, 2022
This 4/20, help us bring #marijuana freedom to every state in this nation. Let’s #FinishTheFight.
Elevate your 4/20 with NORML: https://t.co/VzBZTu09GM pic.twitter.com/mE5J9YetiY
— NORML (@NORML) April 20, 2022
MPP’s work to advance sensible and equitable cannabis laws would not be possible without the incredible community of grassroots advocates. Honor the legacy of 4/20 and support our fight to legalize cannabis with a gift of $4.20/month! https://t.co/RS8uBxk701 https://t.co/7SiZsMZ2Q1
— Marijuana Policy Project (@MarijuanaPolicy) April 20, 2022
Happy 420! pic.twitter.com/LzQvjSQdka
— 311 (@311) April 20, 2022
Happy 420! Grab one before they go up in smoke! 💨 https://t.co/JQUm7dWypp pic.twitter.com/mBhNLBnDsH
— Papa Roach (@paparoach) April 20, 2022
Companies might be eager to cash-in on the popularity of the marijuana movement, but while more states are moving to end prohibition, the plant remains prohibited under federal law.
Meanwhile, politicians and government agencies are also marking the cannabis holiday on social media, with countless posts touting progress on reform and demanding further action to end prohibition.
Photo courtesy of Philip Steffan.
Read the full article here
