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MScannaBIZ.com > Cannabis Business Directory > Add Listing > News > The story behind Beau Wrigley’s ‘messy’ foray into the cannabis industry
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The story behind Beau Wrigley’s ‘messy’ foray into the cannabis industry

Press Room
Press Room June 15, 2022
Updated 2022/06/15 at 10:07 AM
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STICKY SITUATION

Wrigley’s cannabis company sued by investors

Ten years after selling the Wrigley gum empire to Mars in 2008 for $23 billion, Beau Wrigley invested $65 million in Surterra Wellness, a medical cannabis company with dispensaries in Florida.

Wrigley took the helm of the company, now called Parallel. But “the path forward would prove to be messy,” writes Politico. 

  • A plan by Ceres Acquisition Corp., a SPAC co-founded by Scooter Braun, to acquire Parallel in a $1.9 billion deal fell apart in the second half of 2021
  • Wrigley stepped down shortly thereafter
  • Now, two lawsuits from investors allege fraud, saying Parallel hid its debt, promoted unrealistic projections, were self-dealing and “committed various other misdeeds”
  • Founding CEO Jake Bergmann is also suing the company for $20 million

While it’s still early days in the proceedings, Wrigley’s legal team has issued a statement in his defense: “Mr. Wrigley is confident the facts will demonstrate the allegations in the complaints have no merit. He will defend against these false claims in court.”



MICRODOSING SELTZERS

HERBL set to distribute Leisuretown seltzers in partnership with Rob Dyrdek and Diplo

California’s HERBL has signed on to be the exclusive distributor of Leisuretown CBD and THC drinks in cherry vanilla, ginger berry and yuzu lime flavours, per a press release.

Former professional skateboarder Rob Dyrdek and musician and producer Diplo have signed on to be brand ambassadors. 

“The growing cannabis beverage category has become increasingly popular, and I am completely in favour of the optimization that Leisuretown offers,” Dyrdek said in a statement. “Leisuretown seltzers are a tasty drink that don’t wreck my day, offering microdoses of THC that allow consumers to let loose while staying in control of their cannabis experiences. They just make everything feel a bit more golden.” 


ARBITRARY LIMITS

Canadian cannabis industry wants excise tax review, higher THC limits

A new report by the Cannabis Council of Canada and EY’s global strategy consulting arm argues that the $1/gram excise tax needs to be reviewed to help the legal market compete with illicit sellers, reports the Globe and Mail. 

The rate was set when it was expected cannabis would be sold at about $10/gram. But with prices dropping much lower, the report said producers are paying between 20% and 45% in taxes.

Separately, Indiva CEO Niel Marotta is asking federal regulators to increase the THC limit on cannabis edibles from 10 mg to 100 mg, again to help combat the illicit market, per Terrace Standard. 

“We don’t have arbitrary limits like this on alcohol,” Marotta said, pointing out that there are inconsistencies in the Cannabis Act that also don’t make sense. “Why can we sell 100 mg of lozenges that are considered an extract or a capsule, but we can only sell 10 mg of edibles?”


CANNABIS EUROPA

How cannabis can benefit women’s health: Dr. Dani Gordon

Ahead of Cannabis Europa London 2022, Dr. Dani Gordon, author of the CBD Bible and founder of Resilience Medicine, explains how working with patients in her integrative medicine practice helped open her eyes to the pain-relieving effects of cannabis, per BusinessCann.

Here are a few takeaways from the Q&A:

  • Men and women have different needs when it comes to cannabinoid therapy, and research on its effects on women is “lagging”: “…because we don’t have that body of research, we really have to rely on things like clinical experience, expert opinion and well collected real world data for now to really guide us in those areas.”
  • Cannabis can be particularly effective for women with endometriosis, but treatment can be complicated if the patient is breastfeeding or planning to get pregnant
  • PMDD (premenstrual dysphoric disorder) can also be treated with cannabis, and cannabis also works well relatively speaking alongside other medications 
  • Gordon recommends starting with a very low microdose—”it’s very different for someone using recreational very high THC cannabis on their own.”

“The nice thing about cannabinoids, in addition to being well tolerated is they’re not lethal, you can’t overdose like opioids, or even some of the older antidepressant medications,” she said. “So they’re actually very low toxicity, they don’t have any acute organ toxicities. So actually, when they’re properly used, they’re extremely safe medications.” Read the full Q&A here.

Read the full article here

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